The last few decades have shifted the abode of brands from real land to virtual land. The pandemic has increased the intensity of “online presence” collectors. Now that the world is so digitally active, it is crucial for all digital marketers and brands to keep up with the digital world. Being thorough with current and upcoming digital trends gives the brand an edge. Organizing advanced and effective strategies becomes a much easier task. While cool features such as chatbots and artificial intelligence are at the forefront of digital trends, we provide you with a list of the top 9 digital marketing trends for 2021 to increase your brand awareness:
1. Artificial Intelligence: Simply put, Artificial Intelligence or AI is the technology by which computers perform the task that usually requires human intelligence.AI is a self-learning algorithm that analyzes, learns, draws conclusions and makes changes on its own from time to time. From Google Maps and navigation to employee data chatbots and digital assistants that assist and chat with you when you place an order online, all features are examples of artificial intelligence ruling the digital world. Major commercial brands such as amazon web services, IBM Cloud, Microsoft azure are using AI effectively.2. Voice search optimization and chatbots: "Alexa, play memories by brown 5".
How casual that phrase sounds, right? Well, that explains the importance of voice search optimization in times to come! Research claims that 55% of teens use voice search daily. [Review 42]In addition, the presence of smart speakers such as Google Home or Amazon Alexa is constantly increasing. Voice search offers ease and accuracy, making it a much-requested feature in the digital world. It is also assumed that by 2022, more than half of online purchases will be made by exploiting the voice search function. Optimizing your website for voice search could be a fruitful step to take!