The Smart Insights definition of Integrated Marketing, given above, puts the overall focus on marketing within the customer lifecycle, defined in The Morocco Phone Number List RACE Framework. In addition to our own definition, the 3 definitions below demonstrate 3 different approaches to integrated marketing strategy; Marketing-Schools Morocco Phone Number List focuses on customer-facing content, Multimedia Marketing, on linking messages to work together, and Wikipedia on consistency and impact of messages.
Marketing-Schools Integrated Marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for Morocco Phone Number List the consumer. This means that each branding effort – across television, radio, print, Internet, and in-person – is presented in a similar style that Morocco Phone Number List reinforces the brand’s ultimate message. Multimedia Marketing Integrated Marketing Communications is a simple concept.
It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or Morocco Phone Number List IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. Wikipedia Integrated Marketing Communications is the use Morocco Phone Number List of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders which when combined together builds a clearer and vaster impact than if used individually.