Today, the core value of video marketing goes beyond providing a specific solution to a specific problem. Today, we see video marketing as a form of digital storytelling of our visions and addressing larger issues that are understood by a larger audience . Vision videos allow brands to design future scenarios that take trends to employee contact list extremes, making them visible and discussable. Sharing visions with our audiences encourages them to engage with our great solutions. Vision video marketing allows us to place new technological developments in imaginary but believable everyday situations and allows us to employee contact list engage with the implications of alternative scenarios.
Visual video marketing What are vision videos? Vision videos are a form of digital marketing used to explore alternate realities and find big solutions to employee contact list societal problems. Brands use vision videos to prompt questions about societal issues and communicate their vision for an improved reality. The societal problem addressed itself, in a vision video, can be something concrete like an unsustainable car. But the problem can also be as big as climate change or public transport infrastructure. Vision videos aim to explore how things should be by creating a future vision to employee contact list improve the current status quo.
Vision videos allow brands to explore issues with their consumers. The search for alternatives raises various "what if?" » questions about the future. The questions raised are linked to employee contact list a set of questions and a design approach . What if there should be a change? What if we changed? What if things were different? By creating scenarios around these “what if” questions, with tangible and realistic objects, marketers can craft an experience of their possible brand vision. The idea of conventional video marketing can be compared to employee contact list visual video marketing by highlighting the key characteristics that distinguish the two approaches.
