Sometimes it's as simple as sharing Marcus' video keynote, having your VP of Sales take a two-hour IMPACT+ class , or having your leadership team read the book on their own. Trust me, if you take these steps first, you'll be able to move forward faster. Obstacles that can be overcome: But other objections won't actually hinder your progress. These represent important questions to ask, but not significant roadblocks that need to delay your getting started. 'We didn't hire the right people' While this may seem logical, it is actually the wrong way to think about IMPACT coaching industry mailing list training programs. We'll help you hire whoever you need to hire, so you shouldn't feel the need to staff until you get started . In many ways, it would be better if you didn't. " The best case for IMPACT working with an organization is to have a blank canvas where everyone [on the marketing team] can be introduced to them at the same time, and you answer," Will said. 'We just want to wait until next quarter' When you first get to know what they ask, and you answer, one of two things happens: you either think, no, it's not for me, or you think where my whole life is! ?