According to the announcement of the United Nations World Tourism Organization, since 2012, China has been the country with the largest outbound tourism spending in the world for six consecutive years. Under the influence of favorable conditions such as visa optimization, improvement of national income level, and friendly diplomatic environment, the scale of China's outbound tourism market has steadily increased, and the development of independent travel is good. As the consumption upgrade trend extends, post-80s-90s users have become the main force of consumption, and post-95s-00s users have phone number list gradually risen. Chinese outbound travel users have begun to show a significant increase in parent-child family travel, and the personalized needs of new generation users have increased. The overall interest in outbound travel Leading, pursuing experience and in-depth development. In response to the demand characteristics of user market segments, online travel manufacturers have made improvements in outbound travel itinerary planning products, destination real-time services, content optimization and technological innovation, aiming to provide users with better integrated online and offline travel. experience.