It's relatively easy to set up a Google Ads Phone Number List and start advertising, but much harder to master. Even with experience, mistakes can be made, and the great return on ad spend is affected by how Phone Number List set up your campaigns and the time you put into continuous optimization. To help you get the most out of your ad spend, here are 7 common Google Ads mistakes to avoid. 1. Ads that don’t Phone Number List profit margins Generating sales and leads is the primary goal of most corporate advertising campaigns. Traffic and brand awareness Phone Number List also important, but sooner or later you'll need to see a return on your ad spend to secure more of your budget. Advertisers must understand their profit margins in order to measure performance and properly optimize their campaigns. Smart advertisers take Phone Number List time to calculate the lifetime value of new customers to figure out how much they can afford to acquire new customers. The equation below shows how to calculate the lifetime value and the resulting average net profit per customer. Calculate lifetime customer value How to calculate lifetime customer Phone Number List and average net profit per customer Suggest Find out how much you can pay for leads and understand the percentage of leads your team Phone Number List into sales. Calculate the average number of transactions, average Phone Number List value, and gross margin, and subtract your marketing and operating costs to find out your average net profit per customer. At a minimum, calculate your desired target return on ad spend (ROAS) and segment it by product or service category. You can Phone Number List optimize your Google Ads bid strategy and account to achieve the results you want. 2. Don’t mix search and display in your Search Network campaigns Default settings when creating a new Google Ads Phone Number List campaign Default setting when creating a new Google Ads search campaign.